“My plea to each of you is that we constantly take the position that every one of us can do better than we are doing. We are in a constant search for excellence. That search must be continuous and never ending. It must be consuming and unrelenting….
In this highly competitive world no one can stand still. There must be constant improvement. There must be wrenching thought, there must be frank and at times brutal discussion, there must be unusual effort in the search for excellence.”
(Search for Excellence,” Bonneville International Corporation Executives, February 6, 1989.)